blogs / bookstores / marketing / social media / websites

Why Authors Need a Website, Blog, and Social Media

When I am editing for authors, I am quite often asked if writers really do need a website or blog. Here are some reasons I say, “Yes!” Share your brand –Share about yourself, your writing, your values, your voice, your expertise/authority, and your products and services.  Your site is your public platform, accessible to the … Continue reading

book launches / book readings / bookstores / marketing

Planning Your Book Launch Checklist

Locations and Times: Bookstores: Ask for permission and plan it with the bookstore; customers purchase from the store; allow browsing time. Organisations or companies that would be interested in your book’s topic. Children’s venues: If it is a children’s book, consider a school library, a park, the children’s section of the public library, etc. Accessibility: Is the venue accessible, … Continue reading

bookstores / marketing / publishing

Changes in Publishing

Writing in the Online World: Changes in Publishing: • Writers are their own marketers, with brand and platform: Traditional publishers now want authors to come to them with a developed brand and platform–and therefore a guaranteed audience and proven readership base. And they also expect authors to do the vast majority of their own marketing. When … Continue reading