audience / book readings / bookstores / children's books / marketing

An Editor’s Comments on Audience

This is part 5 of my series on “An Editor’s Comments.” These are actual comments I’ve made to clients, and are directed to their particular needs, so they are sometimes quite different than what you’ll find in a style manual or other editing book. I hope you’ll find these thoughts helpful! If you want to learn … Continue reading

blogs / bookstores / marketing / social media / websites

Why Authors Need a Website, Blog, and Social Media

When I am editing for authors, I am quite often asked if writers really do need a website or blog. Here are some reasons I say, “Yes!” Share your brand –Share about yourself, your writing, your values, your voice, your expertise/authority, and your products and services.  Your site is your public platform, accessible to the … Continue reading

book launches / book readings / bookstores / marketing

Planning Your Book Launch Checklist

Locations and Times: Bookstores: Ask for permission and plan it with the bookstore; customers purchase from the store; allow browsing time. Organisations or companies that would be interested in your book’s topic. Children’s venues: If it is a children’s book, consider a school library, a park, the children’s section of the public library, etc. Accessibility: Is the venue accessible, … Continue reading

bookstores / marketing / publishing

Changes in Publishing

Writing in the Online World: Changes in Publishing: • Writers are their own marketers, with brand and platform: Traditional publishers now want authors to come to them with a developed brand and platform–and therefore a guaranteed audience and proven readership base. And they also expect authors to do the vast majority of their own marketing. When … Continue reading