audience / book readings / bookstores / children's books / marketing

An Editor’s Comments on Audience

This is part 5 of my series on “An Editor’s Comments.” These are actual comments I’ve made to clients, and are directed to their particular needs, so they are sometimes quite different than what you’ll find in a style manual or other editing book. I hope you’ll find these thoughts helpful! If you want to learn … Continue reading

academic writing and editing / audience / literary agents / marketing / non-fiction writing and editing / publishing / querying agents and publishers / self-publishing / traditional publishing

An Editor’s Tips on Marketability

Marketability–a topic of concern to almost all writers! Here are tips I provided to a new non-fiction writer who was wondering if his manuscript would even be marketable, and if so, how he should go about preparing to market it. I wrote…. ***** 1. Basic questions on audience, purpose and market: Write down, in one to … Continue reading

audience / marketing / querying agents and publishers

An Editor’s Advice After Reading a Manuscript

This post contains excerpts from an email I sent to a writer who asked me for advice relating to choosing publishers she could query and the audience to whom she should try to market the book. I hope you will find these tips helpful. ***** Greetings! Thanks so much for the letting me have the privilege … Continue reading

blogs / bookstores / marketing / social media / websites

Why Authors Need a Website, Blog, and Social Media

When I am editing for authors, I am quite often asked if writers really do need a website or blog. Here are some reasons I say, “Yes!” Share your brand –Share about yourself, your writing, your values, your voice, your expertise/authority, and your products and services.  Your site is your public platform, accessible to the … Continue reading

book launches / book readings / bookstores / marketing

Planning Your Book Launch Checklist

Locations and Times: Bookstores: Ask for permission and plan it with the bookstore; customers purchase from the store; allow browsing time. Organisations or companies that would be interested in your book’s topic. Children’s venues: If it is a children’s book, consider a school library, a park, the children’s section of the public library, etc. Accessibility: Is the venue accessible, … Continue reading

bookstores / marketing / publishing

Changes in Publishing

Writing in the Online World: Changes in Publishing: • Writers are their own marketers, with brand and platform: Traditional publishers now want authors to come to them with a developed brand and platform–and therefore a guaranteed audience and proven readership base. And they also expect authors to do the vast majority of their own marketing. When … Continue reading

marketing / online writing / publishing / Writing activities

Changes for Authors

Writing in the Online World: Changes for Authors: • Traditional publishing, self-publishing, hybrid publishing: so many choices: Writing used to belong to a select group of recognised authors who were chosen and supported by gatekeepers, the traditional publishers. There have been some self-publishing options, but too often these were “vanity publishers” who charged a high … Continue reading